Guides to finding a coach
How to choose, what to ask and what to expect, written plainly. No sales pitch.
Fitness · 4 minute read
How to choose a personal trainer
A plain guide to choosing a personal trainer in the UK: the qualifications to check, questions to ask, how pricing works and the warning signs to avoid.
Life · 4 minute read
Do you need a life coach or a therapist
Therapy helps you recover, coaching helps you move forward. How to tell which you need, what each is trained to do, and where to go if you are in crisis.
12 October 2026
Work · 4 minute read
What does a career coach actually do
What a career coach does in sessions, what they can and cannot help with, how they differ from recruiters and careers advisers, and how to pick a good one.
12 October 2026
Sport · 4 minute read
How to choose a running coach
How to choose a running coach in the UK, from a first 10k to a marathon: qualifications to look for, online or in person, questions to ask and red flags.
12 October 2026
Health and mind · 4 minute read
Questions to ask any coach before you pay
The questions to ask any coach before you pay, covering training, experience, how sessions work, cost, cancellation terms and when they would refer you on.
12 October 2026
For coaches · 4 minute read
How to get coaching clients without paying for leads
Practical ways to win your first coaching clients without buying leads: a clear niche, your existing network, local partnerships and a profile that answers.
12 October 2026